Showing posts with label #selfies. Show all posts
Showing posts with label #selfies. Show all posts

Thursday, 3 April 2014

#Nomakeupselfie raises £8 million and funds 10 new Clinical Trials for Cancer Research!

WOW!  Due to the phenomenon that swept across the social networking sites Cancer Research UK's #nomakeupselfie phenomenon raised an amazing sum of more than £8 million to fund life-changing research!


Here's what Cancer Research UK had to say to some of the questions put to them!

Where is the money going?
It’s going towards funding our clinical trials research – these are studies involving people, testing kinder and more effective treatments and tests for cancer. So far this will enable us to completely fund 10 clinical trials, some of which we were previously unable to fully fund or couldn't afford to fund at all.  Nine of these are trials testing new treatments for cancer, and the other is collecting and analysing tumour samples from patients. Any remaining money will be put towards more of our research.

Which trials is it funding?
These trials will look at new treatments for sarcoma, acute myeloid leukaemia, neuroblastoma, liver, head and neck, breast, prostate, bladder and oesophageal cancers. The trials cover a range of treatment approaches including chemotherapy, hormone therapy and radiotherapy, as well as sample collection for a study looking at how a person’s genetic makeup affects their response to radiotherapy.

£8 million sounds like a lot of money for just 10 trials. Why do they cost so much?
Because these donations have been unexpected, we’re still working out the best way to spend all the money. So far we know that we can definitely support these 10 trials, but it’s likely that we will be able to support a lot more vital research from this money too. We can’t magic research projects out of the air overnight, but we’ll be doing our best to spend it in a way that will bring the most benefits to cancer patients.
Clinical trials run over many years and can involve hundreds of patients. The costs include paying to run the trial and collect data from patients, as well as analysing it to see if the new treatment works. The costs per year can range from around £30,000 per year to £100,000 depending on the particular study and the longer a trial runs, the higher the costs.  The money raised from the selfies will support these 10 trials over their entire duration. The shortest of the trials is two years while the longest is 10, and in total it all adds up to more than 50 years of research time.

Last month was also an amazing month for Cancer Research UK  because last week marked the 50th anniversary of the discovery of Epstein-Barr virus and it's links to cancer. Their researchers revealed that a vaccine against EBV has the potential to prevent an additional 200,000 new cancer cases worldwide each year. Cancer Research UK launched a new clinical trial to test a vaccine that could be used to treat some forms of cancer caused by EBV.


Kubo Recruitment continues to support the amazing work that Cancer Research UK is doing because everyone of us has been effected by cancer in someway, whether it's directly or through  friends or relatives!



Thursday, 20 March 2014

No Makeup Selfie for Cancer Awareness!



All over Facebook and Twitter People have been stripping off their make-up and nominating someone to do the same to raise awareness for Cancer Research UK! When you post your picture you donate £3 to cancer research UK by texting BEAT to 70007. 


Kubo spoke to Cancer Research UK today about the buzz surrounding the No Make up Selfies and since yesterday they have received around 800,000 text donations and raised over £1m to help beat cancer sooner!

Carolan Davidge, director of communications at Cancer Research UK said, “The #nomakeupselfie Twitter trend isn’t something Cancer Research UK started – but it’s great to see so many people getting involved to help raise awareness of cancer amongst their friends and family. If people would like to choose to support our work to beat cancer sooner, they can visit www.cruk.org.”

Here at Kubo we thought we would get behind the No Makeup Selfie Challenge and post our own pictures! 
Lara Gill 
Recruitment Consultant




Andi Brown 
Recruitment Consultant 


The only person missing here is our boss! Head of Recruitment, Rachel Keay! Maybe if we get enough likes she will let us post her picture too!?!? 

Come on everyone get behind the campaign and lets see your No Make up Selfies! To donate to the cause text BEAT to 70007 and donate £3!